One of the newest televisions on the UK market is the Sony KDL40EX703. This set uses a LCD screen back lit with LED edge lighting in order to be super thin. The 40 inch television is a wide screen format and can easily connect to Freeview stations and if owners add an adapter will connect directly to WiFi. The LCD screens of today give a much better picture than the first or second generation screens. The earlier models were not able to give the contrast or brightness viewers were used to with older tube type televisions. Today, LCD sets give brilliant colors as well as sharp black and white contrast.
The colors along with the contrast mix to offer viewers an excellent picture in a wide screen format that is perfect for viewing movies without losing any of the side screen action.
Use of LEDs for edge lighting the set allows Sony to make a very thin and light weight television. Additionally, the use of the Bravia III engine by the Sony KDL40EX703 television allows specific lights to be turned on and off giving excellent contrast. Blacks are very dark while whites remain sharp when using this television.
Sony has included several options for connectivity in this HDTV. There are two side HDMI ports and two located in the rear for a total of four. In addition, there is a USB2 port, a 15 pin PC in as well as PC audio, PCMCIA Card Slot, as well as all the standard television inputs that have been around for years.
By adding the optional USB WiFi adapter, you can connect directly to the internet with no cords. This option means that you can switch from your favorite television shows to U-tube videos with a press or the remote control.
The Sony Bravia engine has been used for Sony to provide motion control for their televisions for several years now. This set uses the Bravia III engine that gives superior motion control to the picture. The engine interpolates pictures for a smooth, high definition picture on your new television.
Sony includes surround sound built into the television. It has several different modes and can be set for sports or symphony as well as many other settings in between. It offers a special voice setting to help keep dialogue clear in those sometimes difficult to hear dialogue scenes of movies. If you prefer, the set also offers a 5.1 channel audio output with a sound off feature for use with your own home theater system. Sony has designed this set for selling in the UK. The release date for the set was mid March 2010. The television offers some of the newest features Sony has to give. It is sold for the mid to high end markets. The Sony KDL40EX703 is one of the newest in a long line of successful LCD televisions for Sony. It has some upgraded features including WiFi connectivity. The LED edge lighting used in the set allows it to be both light in weight and thin. The format of the set is wide screen. It currently sells for approximately 1200 pounds. The set is energy star rated and has several power saving features.